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On Immunity

Eula Biss

Recommended by Seth Godin (5)

2014

An even-handed meditation on why people believe what they believe, even in the face of overwhelming evidence, this book is almost literary at times.

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2015

If you're curious as to why a few parents are endangering their children and their community by failing to vaccinate their kids, Eula Bliss' even-handed On Immunity will gently and clearly help you understand the deep cultural and psychological stakes.

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2017

"A bad decision feels good in the short run, the heartfelt decision of someone who means well. But there's a gap when we get to the long run.

Eula Biss has written a beautiful, honest book about this gap. About how we can fall into the trap of being well-meaning, emotional and loud in the short run, but how the truth of time changes the way we see things."

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24th April 2019

When those charismatic ideas contribute to the culture, they create a forward cycle that benefits all of us (I'll nominate “don't litter” as an example.) On the other hand, sticky negative ideas (like false fear about vaccination) persist longer than they should.

The power (and risk) of charismatic ideas

16th May 2021

There's a long history of culture pushing back on the smart, generous, safe interventions that ultimately become standard. Because the status quo is the status quo precisely because it's good at sticking around.

Good fences

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