“It’s not an accident that successful people read more books.”
Seth Godin is a marketing guy, a bestselling author, entrepreneur, agent of change, thought-leader and daily blogger. The books he has written consistently change the landscape of marketing and business. He believes that books remain the tool of choice for changing the discussion and for impacting the way people think – and he loves to recommend books to his fans.
His hugely popular, but irregular, reading list blog posts share an insight in to his thinking, and his book recommendations are always superb.
This site is a complete list of Seth Godin’s book recommendations. We’ve trawled up recommendations of over 300 books from Seth’s Blog, old Squidoo blog posts, his many interviews and the deepest corners of the internet. Find out more about this website.
See just Seth Godin books, or browse his most recommended book reccomendations. View Seth Godin’s 2019 reading list, or browse by category, like branding, the best marketing books, or favourite design books he has recommended.
Browse by year of recommendation: 2019, 2018, 2017, 2016 (or see all categories).
Site database last updated on 18th June 2019Search, filter, find, and discover your next book.
100 Side Hustles by Chris Guillebeau
"Chris Guillebeau generous as always, shares 100 Side Hustles." Read more
Category: Entrepreneurship
Buy on Amazon99% True by Paul McGowan
"Paul McGowan, entrepreneurial wizard and quite a ruckus maker, has turned his autobiography into a bestseller. It’s called 99% True. A great title, and a rollicking ride." Read more
Category: Non-Fiction
Buy on AmazonA Beautiful Constraint by Adam Morgan
"It's a worldview changer" Read more
Category: Entrepreneurship
Buy on AmazonA Second Chance by Catherine Hoke
"The first time I met Catherine Hoke, she changed my life. It will change you in ways you don't expect. " Read more
Category: Leadership
Buy on AmazonA Whack on the Side of the Head by Roger Van Oeck
"On Overcoming Resistance and Getting Creative" Read more
Category: Creativity
Buy on AmazonA Whole New Mind by Daniel H. Pink
"Wow! A Whole New Mind is one of those rare books that marks a turning point" Read more
Category: Psychology
Buy on AmazonAbundance by Peter H. Diamandis
"Peter brings an open heart and exhaustive research to this almost-academic book that's a direct answer to the cassandras that would end it all right now..." Read more
Category: Social
Buy on AmazonAfter On by Rob Reid
"Rollicking tech pop-culture thrill rides" Read more
Category: Fiction
Buy on AmazonAll Marketers Are Liars by Seth Godin
"Seth's most important book about the art of marketing" Read more
Category: Marketing
Buy on AmazonAlready Dead by Charlie Huston
"Charlie Huston used one of his books (no longer free) to get me hooked on the rest of the series. Get one free, buy three. Backwards but effective." Read more
Category: Fiction
Buy on AmazonAnything You Want by Derek Sivers
"Anything You Want is a business book like no other. Derek Sivers built a business a different way, a human way. He did it with no investment and a series of apparently crazy principles. And they work. They worked for him and they might work for you. A brilliant book." Read more
Category: Entrepreneurship
Buy on AmazonArt is Work by Milton Glaser
"Milton Glaser does the work. Loudly and with pride and generosity, he has long led the way in thinking about the work and why it matters. This is mostly a portfolio, but the writing here will make you think." Read more
Category: Creativity
Buy on AmazonAwakening the Buddha Within by Lama Surya Das
"There are countless books for Westerners in search of the simple insights of Buddhism. This book is quite detailed and serious." Read more
Category: Spirituality
Buy on AmazonBad Monkeys by Matt Ruff
"Matt Ruff writes fun, compelling novels, and this one is far and away his best. It's a little bit of Fight Club, but told in a fascinating locked room interview style. Worth a think (or three)." Read more
Category: Fiction
Buy on AmazonBeat the Reaper by Josh Bazell
"Either you love this stuff or you don't.This one is a find. It starts fast and then speeds up." Read more
Category: Fiction
Buy on AmazonBefore & After by John McWade
"A book I wish I'd read earlier in my career" Read more
Category: Design
Buy on AmazonBefore & After Page Design by John McWade
"John McWade is absolutely brilliant. This book is terrific and it doesn't even begin to touch the magic of his newsletter. Well worth your time, I promise." Read more
Category: Design
Buy on AmazonBefore and After Graphics for Business by John McWade
"Not a lot of theory, not a lot of rules, just useful approaches to common problems." Read more
Category: Design
Buy on AmazonBizarro Heroes by Dan Piraro
"A book I wish I'd read earlier in my career" Read more
Category: Fiction
Buy on AmazonBody of Work by Pamela Slim
"A book I wish I'd read earlier in my career" Read more
Category: Purpose
Buy on AmazonCall to Action by Bryan Eisenberg
"If you have a web site... don't wait even one minute before checking out: Call To Action: How to Improve Your Conversion Rate. The authors sent me a copy a few weeks ago, but I was too busy writing my ebook to read this. A shame, because I could have stolen countless ideas from them. It's filled with all the facts and details and case studies that I was far too lazy to include in my ebook.Despite the godawful cover, this book is an astonishing bargain. The book is straightforward and gives you direct, clear insight into what's wrong with your site and what to do about it. No fancy metaphors or engaging banter. Just the nuts and bolts and the facts to back them up.I can't conceive of a website that won't benefit from the ideas inside. Still reading this blog? Stop! Go check out this book." Read more
Category: Design
Buy on AmazonChasing Space by Leland Melvin
"Books worth reading.. A memoir from a real hero." Read more
Category: Non-Fiction
Buy on AmazonChip Kidd: Book One by Chip Kidd
"One guy, one Mac, nothing but tools available to everyone, including you. Chip's a genius, mostly because he has guts." Read more
Category: Design
Buy on AmazonCollapse by Jared Diamond
"Jared Diamond makes the story real in his brilliant article and book." Read more
Category: Fiction
Buy on AmazonColleges That Change Lives by Loren Pope
"The more you learn about the industry of marketing colleges, the more skeptical you'll become of the 0,000 famous school degree. Every high school parent in America should read this book." Read more
Category: Social
Buy on AmazonCompany by Max Barry
"More subtle, but still classic Barry." Read more
Category: Fiction
Buy on AmazonCon Ed by Matthew Klein
"Unputdownable. And they'll even teach you a little bit about how people market to themselves." Read more
Category: Fiction
Buy on AmazonCrazy Is a Compliment by Linda Rottenberg
"Linda Rottenberg has changed the world, and she wants to show you how." Read more
Category: Entrepreneurship
Buy on AmazonCreating Customer Evangelists by Jackie Huba
"What would happen if the next all hands meeting got cancelled and instead the organization had an all hands-on read instead?Here are more than twenty books you might want to read at work today. You and ten co-workers reading together... it might change everything" Read more
Category: Marketing
Buy on AmazonCreative Calling by Chase Jarvis
"Sure to be a keeper." Read more
Category: Purpose
Buy on AmazonCrossing The Chasm by Geoffrey Moore
"This is a key component in my Purple Cow thinking, but with a twist. I'm not as worried about the chasm as I am about the desire of marketers to go for the big middle." Read more
Category: Marketing
Buy on AmazonCrush It! by Gary Vaynerchuk
"How do you spell exuberance? It starts with a 'v'." Read more
Category: Purpose
Buy on AmazonCtrl Alt Delete by Mitch Joel
"Mitch Joel is a generous and perceptive blogger. Well worth the daily read. He has a new book. You should buy it." Read more
Category: Innovation
Buy on Amazon
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