In 2015, Seth recommended "Anything You Want" by Derek Sivers and said...
Anything You Want is a business book like no other. Derek Sivers built a business a different way, a human way. He did it with no investment and a series of apparently crazy principles. And they work. They worked for him and they might work for you. A brilliant book.
Seth also recommended the book again in 2016 and said:
Books I wish I'd read earlier in my career
What others thought about "Anything You Want"
4.1 rating based on 17,258 ratings (all editions)
Author(s): Publisher: Penguin
'A true manifesto, a guidebook with clear signposts, and a fun ride you'll return to again and again'
Tim Ferriss, author of The 4-Hour Workweek
The iconic manifesto on lessons learned while becoming an entrepreneur
You don't need a visionary master plan, loads of funding or a brilliant team to start a business.
All you really need is GENEROSITY.
When Derek Sivers started CD Baby, he wasn't planning on building a major business. He was a successful independent musician who just wanted to sell his CDs online. He started in 1998 by helping his friends sell their CDs too. In 2000, he hired his first employee. Eight years later, he sold CD Baby for $22 million.
Sivers didn't need a business plan, and neither do you. You don't need to think big; in fact, it's better if you don't. Anything You Want will inspire you to start with what you have, care about your customers more than yourself, and run your business like you don't need the money.