A tribute to Seth Godin’s Book Recommendations
Marketing books recommended by Seth Godin
Marketing books recommended by Seth Godin, covering how ideas spread, how brands earn trust and how businesses reach the people they serve. Explore the books and read the original recommendations and reading guidance.
491 books in the collection Last updated 5th October 2026
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All Marketers Are Liars
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Celebrity CEO
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Creating Customer Evangelists
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Crossing the Chasm
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Direct mail copy that sells!
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Fanocracy
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Free Prize Inside
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Grouped
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Growth IQ
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Guerrilla Marketing, 4th Edition
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HBR’s 10 Must Reads on Strategic Marketing
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High-Tech, High-Touch Customer Service
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Ignore Your Customers
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Jab, Jab, Jab, Right Hook
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Listen First – Sell Later
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Marketing Lessons from the Grateful Dead
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Marketing the Moon: The Selling of the Apollo Lunar Program
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Meatball Sundae
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My Life in Advertising and Scientific Advertising
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Permission Marketing
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Platform
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Positioning
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Purple Cow
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Remarkable Retail