More Details
Author: Seth Godin
Other books by Seth Godin
ISBN: 1591845351
ASIN: 1591845351
Buy on Amazon
Category: Marketing
More books Seth recommended in
2007
In 2007, Seth recommended "Meatball Sundae" by Seth Godin and said...
Why the internet works (and doesn't) for your business. And vice versa.
(Source: Link)
Looking for something else?
Other books recommended by Seth in this category include:
What others thought about "Meatball Sundae"
From GoodReads.com
Average Rating:
3.7 rating based on 2,413 ratings (all editions)
ISBN-10: 1591845351
ISBN-13: 9781591845355
Goodreads: 13585756
Author(s):Publisher:
Published: //
?Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don?t care, as long as it's shiny and new.?
Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck
As traditional marketing fades away, the new tools seem irresistible. But they don?t work as well for boring brands (?meatballs?) that might still be profitable but don?t attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.
"Meatball Sundae" is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don?t.
The winners aren?t just annoying start-ups run by three teenagers who never had a real job. You?ll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces ?Will it blend videos that demolish golf balls, Coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube.
Godin doesn?t pretend that it's easy to get your products, marketing messages, and internal systems in sync. But he?ll convince you that it's worth the effort.
3.7 rating based on 2,413 ratings (all editions)
ISBN-10: 1591845351
ISBN-13: 9781591845355
Goodreads: 13585756
Author(s):Publisher:
Published: //
?Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don?t care, as long as it's shiny and new.?
Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck
As traditional marketing fades away, the new tools seem irresistible. But they don?t work as well for boring brands (?meatballs?) that might still be profitable but don?t attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.
"Meatball Sundae" is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don?t.
The winners aren?t just annoying start-ups run by three teenagers who never had a real job. You?ll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces ?Will it blend videos that demolish golf balls, Coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube.
Godin doesn?t pretend that it's easy to get your products, marketing messages, and internal systems in sync. But he?ll convince you that it's worth the effort.
From Amazon
410 Gone
ScrapeAZon could not connect to Amazon or was otherwise unable to retrieve data from Amazon. Please check your Internet connectivity, your ScrapeAZon settings, your country code, and your shortcode configuration.