Marketing books recommended by Seth Godin
This is Marketing by Seth Godin
"It’s about modern marketing, the way we spread ideas when we care enough to do it with respect, empathy and humility.
Category: Marketing
It might change things. Because that’s what marketers do." Read more
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Resonate by Nancy Duarte
"What would happen if the next all hands meeting got cancelled and instead the organization had an all hands-on read instead?
Category: Marketing
Here are more than twenty books you might want to read at work today. You and ten co-workers reading together... it might change everything" Read more
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Creating Customer Evangelists by Jackie Huba
"What would happen if the next all hands meeting got cancelled and instead the organization had an all hands-on read instead?
Category: Marketing
Here are more than twenty books you might want to read at work today. You and ten co-workers reading together... it might change everything" Read more
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Your Marketing Sucks by Mark Stevens
"Your marketing may suck, but this book doesn't. Every single page has a story, an example, or a concept you'll find yourseld repeating to colleagues within days. Powerful stuff, not for amateurs or anyone too lazy to succeed" Read more
Category: Marketing
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Unleashing The Ideavirus by Seth Godin
"perhaps the most important book to read about creating ideas that spread." Read more
Category: Marketing
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What Does It Sound Like When You Change Your Mind by Seth Godin
"An 800 page collection of some of Seth's work from the last four years. It includes blog posts, ebooks and rarities" Read more
Category: Marketing
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Whatcha Gonna Do With That Duck? by Seth Godin
"The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog." Read more
Category: Marketing
Buy on AmazonThe Tipping Point by Malcolm Gladwell
"Malcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start." Read more
Category: Marketing
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Tribes by Seth Godin
"Book of the year, a perennial bestseller about leading, connecting and creating movements." Read more
Category: Marketing
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The New Rules of Marketing & PR by David Meerman Scott
"David Meerman Scott writes an essential blog, daily. His book is a classic. You should buy it." Read more
Category: Marketing
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The Corporate Blogging Book by Debbie Weil
"The world does not need any more boring corporate blogs. We do, however, need a great oneÉ from you. Open this book to any page and you'll discover ideas you can use to accomplish that goal, starting right now." Read more
Category: Marketing
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The Influentials by Edward Keller
"This book exhaustively looks at one very influential group of early adopters. This may not be YOUR group, but the thinking applies to every hive I can think of." Read more
Category: Marketing
Buy on AmazonThe Art of Social Media by Guy Kawasaki
"Guy Kawasaki shares more than 100 social media secrets with you and your team." Read more
Category: Marketing
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The Best of Guerrilla Marketing by Jay Conrad Levinson
"Before you spend a dollar on advertising, and before you hire a consultant, and before you give up on the tactics of local marketing, please read and digest and absorb this book. The tip of the Guerrilla iceberg." Read more
Category: Marketing
Buy on AmazonThe Big Red Fez by Seth Godin
"All about web sites that work. I wrote this short book to drive home a few basic points about how bad most corporate websites are." Read more
Category: Marketing
Buy on AmazonSix Pixels of Separation by Mitch Joel
"Mitch Joel brings it home. Direct and clear advice about how new media changes your brand forever" Read more
Category: Marketing
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Permission Marketing by Seth Godin
"Named "Best Business Book" by Fortune. This is a key next step in spreading your idea--what do you do once people discover it? The answer: get permission to follow up. That makes it much easiser to launch your next idea." Read more
Category: Marketing
Buy on AmazonPlatform by Michael Hyatt
"Michael Hyatt lives what he writes. He shares all his insights on expanding your platform." Read more
Category: Marketing
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Positioning by Al Ries
"This book is built around the brilliant insight that your prospect doesn't care nearly as much about what you do as you do, and thus you must boil down your offering into a unique slot that repositions the competition." Read more
Category: Marketing
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Purple Cow by Seth Godin
"Essential reading about remarkable products and services." Read more
Category: Marketing
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Return on Customer by Don Peppers
"Working with money (personal and corporate) is an emotional battle first." Read more
Category: Marketing
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Listen First – Sell Later by Bob Poole
"Bob Poole on a new way of selling. Jam packed with big (and little) ideas about selling and making things happen." Read more
Category: Marketing
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Meatball Sundae by Seth Godin
"Why the internet works (and doesn't) for your business. And vice versa." Read more
Category: Marketing
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My Life in Advertising and Scientific Advertising by Claude C. Hopkins
"Very old, very good. If you're doing any advertising, you have a professional obligation to read this." Read more
Category: Marketing
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Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
"In this extraordinarily generous book, Gary takes no prisoners and holds nothing back. It's page after page of case studies--the good and the bad. His negative examples aren't the obvious disasters--instead, they are subtle cases, sophisticated examples of how the good stuff could have been even better." Read more
Category: Marketing
Buy on AmazonFree Prize Inside by Seth Godin
"The practical sequel to Purple Cow" Read more
Category: Marketing
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Grouped by Paul Adams
"I don't think the aggressive marketing of Google + is Paul's fault (he's now at Facebook) and this is a must read for anyone who cares about the future of social networks." Read more
Category: Marketing
Buy on AmazonHBR’s 10 Must Reads on Strategic Marketing by Clayton M. Christensen
"A book I wish I'd read earlier in my career" Read more
Category: Marketing
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High-Tech, High-Touch Customer Service by Micah Solomon
"It's hard to imagine an organization with front line employees that won't benefit from the ideas in this book." Read more
Category: Marketing
Buy on AmazonCrossing The Chasm by Geoffrey Moore
"This is a key component in my Purple Cow thinking, but with a twist. I'm not as worried about the chasm as I am about the desire of marketers to go for the big middle." Read more
Category: Marketing
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Direct mail copy that sells! by Herschell Gordon Lewis
"Herschell gives you enough examples to persuade you he's right. And he's funny." Read more
Category: Marketing
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All Marketers Are Liars by Seth Godin
"Seth's most important book about the art of marketing" Read more
Category: Marketing
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