In 2003, Seth recommended "My Life in Advertising and Scientific Advertising" by Claude C. Hopkins and said...
Very old, very good. If you're doing any advertising, you have a professional obligation to read this.
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What others thought about "My Life in Advertising and Scientific Advertising"
4.3 rating based on 985 ratings (all editions)
Author(s): Publisher: McGraw-Hill Companies
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
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