What Seth Godin said about My Life in Advertising and Scientific Advertising...

My Life in Advertising and Scientific Advertising by Claude C. Hopkins

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Author: Claude C. Hopkins
Other books by Claude C. Hopkins
ISBN: 0844231010
ASIN: 0844231010
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Category: Marketing
More books Seth recommended in 2003

In 2003, Seth recommended "My Life in Advertising and Scientific Advertising" by Claude C. Hopkins and said...

Very old, very good. If you're doing any advertising, you have a professional obligation to read this.

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Average Rating:

4.3 rating based on 985 ratings (all editions)

ISBN-10: 0844231010
ISBN-13: 9780844231013
Goodreads: 404747

Author(s):Publisher: McGraw-Hill Companies
Published: 2/1/1966

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

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