Seth Godin recommended the following books in the year 2003
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Zig Ziglar’s Secrets of Closing the Sale by Zig Ziglar
"The biggest challenge most executives face is selling their ideas, not their products. And selling internally is a lot like selling in the street. This is the best book I've ever read about selling anything at all..." Read more
Category: Entrepreneurship
Buy on Amazon -
The Republic of Tea by Mel Ziegler
"Out of print, but findable, this is a book about an entrepreneur getting his head around the otaku of his audience." Read more
Category: Entrepreneurship
Buy on Amazon -
The Tipping Point by Malcolm Gladwell
"Malcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start." Read more
Category: Marketing
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The Moral Economy of the Peasant by James C. Scott
"This book outlines the reasons why many efforts to jumpstart third-world economies fail. It's not just peasants, though. Many of your prospects feel precisely the same way." Read more
Category: Economics
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The Pursuit of Wow! by Tom Peters
"Tom Peters at his best--the book that will push you to do the safe (risky) thing you must do to make your products remarkable." Read more
Category: Entrepreneurship
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The Influentials by Edward Keller
"This book exhaustively looks at one very influential group of early adopters. This may not be YOUR group, but the thinking applies to every hive I can think of." Read more
Category: Marketing
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The Art of Innovation by Tom Kelley
"I don't know if you can teach this kind of creativity, but you can certainly raise your expectations by seeing how well they do design." Read more
Category: Innovation
Buy on Amazon -
Selling the Dream by Guy Kawasaki
"Guy has written several irrestible books, but this is a great place to start. It's all about starting the virus." Read more
Category: Entrepreneurship
Buy on Amazon -
Stop Stealing Sheep & Find Out How Type Works by Erik Spiekermann
"This book helped me see design differently. Good design costs just as much as bad design, but it breaks through all sorts of clutter." Read more
Category: Design
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Positioning by Al Ries
"This book is built around the brilliant insight that your prospect doesn't care nearly as much about what you do as you do, and thus you must boil down your offering into a unique slot that repositions the competition." Read more
Category: Marketing
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Purple Cow by Seth Godin
"Essential reading about remarkable products and services." Read more
Category: Marketing
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My Life in Advertising and Scientific Advertising by Claude C. Hopkins
"Very old, very good. If you're doing any advertising, you have a professional obligation to read this." Read more
Category: Marketing
Buy on Amazon -
Crossing The Chasm by Geoffrey Moore
"This is a key component in my Purple Cow thinking, but with a twist. I'm not as worried about the chasm as I am about the desire of marketers to go for the big middle." Read more
Category: Marketing
Buy on Amazon