Creative and design books recommended by Seth Godin

“Design is about function. Everything we do has a job, and if it’s designed properly, the job will get done well.”

“When we think about what might go wrong, we’re more likely to design something that goes right.”

Great design is pushing/focusing the user to do something that he’ll thank you for later.

Designing for ‘everyone to do anything’ is difficult to do well and ultimately a cop out. It absolves the designer of responsibility, sure, but it is also design without intent or generosity.

Great designers can easily answer the question, “what do you want the user to do?”