What Seth Godin said about Before & After Page Design...

Before & After Page Design by John McWade

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Author: John McWade
Other books by John McWade
ISBN: 020179537X
ASIN: 020179537X
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Category: Design
More books Seth recommended in 2008

In 2008, Seth recommended "Before & After Page Design" by John McWade and said...

John McWade is absolutely brilliant. This book is terrific and it doesn't even begin to touch the magic of his newsletter. Well worth your time, I promise.

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Average Rating:

4.2 rating based on 135 ratings (all editions)

ISBN-10: 020179537X
ISBN-13: 9780201795370
Goodreads: 201614

Published: //

Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page.

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