Seth Godin recommended the following books in the year 2008
Tribes by Seth Godin
"Book of the year, a perennial bestseller about leading, connecting and creating movements." Read more
Category: Marketing
Buy on AmazonThe Ten Faces of Innovation by Tom Kelley
"A watershed" Read more
Category: Innovation
Buy on AmazonThe Only Other Investment Guide You’ll Ever Need by Andrew Tobias
"This is the classic, of course. Buy a used copy, negotiate for a better price!" Read more
Category: Economics
Buy on AmazonThe Long Tail by Chris Anderson
"Chris surfaced a fundamental law of the world. There are others." Read more
Category: Psychology
Buy on AmazonSee You at the Top by Zig Ziglar
"I couldn't decide between this book and "Secrets of Closing the Sale". I'm not sure it really matters, since you'll end up reading both.You know, I have zero patience for people who look down on self-help books... the good ones, anyway. That's like an athlete deploring people who train for the marathon.There were many many years when I was beat up, toast, ended, no rope left. And the only thing that kept me from quitting and getting a job as a bank teller were the tapes that Zig did." Read more
Category: Purpose
Buy on AmazonSnow Crash by Neal Stephenson
"Neal Stephenson blends humor and pop culture and an expert's eye for science fiction. This book woke me up to the reality of the world we were about to enter, and it gave me the energy and confidence to imagine a world fundamentally different than the one we were leaving.
Category: Fiction
When I ran Yoyodyne ten years ago, every one of my employees had to read this book." Read more
Buy on AmazonSoftware Project Survival Guide by Steve McConnell
"Steve picks a particular area, but it's totally applicable to just about everything." Read more
Category: Leadership
Buy on AmazonReturn on Customer by Don Peppers
"Working with money (personal and corporate) is an emotional battle first." Read more
Category: Marketing
Buy on AmazonNew Rules for the New Economy by Kevin Kelly
"Kevin Kelly does the non-fiction version of Snow Crash. Even a decade later, this book informs, provokes and guides.
Category: Entrepreneurship
The thing about the internet pioneers is that most of them weren't just a flash in the pan. Kevin co-founded Wired magazine and continues to be one of the most influential writers online.
It's hard to imagine spending time working online and not understanding what he wrote about here." Read more
Buy on AmazonInfluence by Robert B. Cialdini
"He breaks the elements into little tiny understandable bits" Read more
Category: Psychology
Buy on AmazonJim and Casper Go to Church by Jim Henderson
"In this quick read, the authors visit churches all over the country... to see what makes them tick. What they're really doing, though, is an ethnographic field study of tribal behavior." Read more
Category: Spirituality
Buy on AmazonFrom So Simple a Beginning by Charles Darwin
"There are a thousand great books about evolution, but I picked the originals.Evolution doesn't care a bit about whether or not you believe in it. It's like gravity. It's there, it's a law, it's true, get used to it.The lesson of Darwin's life, though, his profound impact on the world on the basis of an idea that spread--this has inspired me to rethink change, to rethink influence and to rethink the responsibility each of us has to move the conversation forward." Read more
Category: Non-Fiction
Buy on AmazonGetting to Yes by William L. Ury
"It's a science and an art" Read more
Category: Psychology
Buy on AmazonDirect mail copy that sells! by Herschell Gordon Lewis
"Herschell gives you enough examples to persuade you he's right. And he's funny." Read more
Category: Marketing
Buy on AmazonBefore & After Page Design by John McWade
"John McWade is absolutely brilliant. This book is terrific and it doesn't even begin to touch the magic of his newsletter. Well worth your time, I promise." Read more
Category: Design
Buy on AmazonChip Kidd: Book One by Chip Kidd
"One guy, one Mac, nothing but tools available to everyone, including you. Chip's a genius, mostly because he has guts." Read more
Category: Design
Buy on Amazon