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Influence by Robert B. Cialdini

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Author: Robert B. Cialdini
Other books by Robert B. Cialdini
ISBN: 1292022299
ASIN: 1292022299
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Category: Psychology
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In 2008, Seth recommended "Influence" by Robert B. Cialdini and said...

He breaks the elements into little tiny understandable bits

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4.2 rating based on 157,459 ratings (all editions)

ISBN-10: 1292022299
ISBN-13: 9781292022291
Goodreads: 21385691

Published: //

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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