What Seth Godin said about Incognito...

Incognito by David Eagleman

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Author: David Eagleman
Other books by David Eagleman
ISBN: 0307389928
ASIN: 0307389928
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Category: Psychology
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In 2011, Seth recommended "Incognito" by David Eagleman and said...

At a conference I recently attended, David talked about his work.It's all anyone discussed for the next two days.This book will help you understand the meat/electricity/chemicals you're carrying around inside your head better than you ever have before.

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Average Rating:

4.1 rating based on 29,899 ratings (all editions)

ISBN-10: 0307389928
ISBN-13: 9780307389923
Goodreads: 12618151

Author(s):Publisher: Vintage
Published: 4//2012

If the conscious mind--the part you consider to be you--is just the tip of the iceberg, what is the rest doing?
In this sparkling and provocative book, renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate its surprising mysteries. Why can your foot move halfway to the brake pedal before you become consciously aware of danger ahead? Is there a true Mel Gibson? How is your brain like a conflicted democracy engaged in civil war? What do Odysseus and the subprime mortgage meltdown have in common? Why are people whose names begin with J more like to marry other people whose names begin with J? And why is it so difficult to keep a secret?
Taking in brain damage, plane spotting, dating, drugs, beauty, infidelity, synesthesia, criminal law, artificial intelligence, and visual illusions, Incognito is a thrilling subsurface exploration of the mind and all its contradictions.

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