What Seth Godin said about Return on Customer...

Return on Customer by Don Peppers

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Author: Don Peppers
Other books by Don Peppers
ISBN: 1904879349
ASIN: 1904879349
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Category: Marketing
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In 2008, Seth recommended "Return on Customer" by Don Peppers and said...

Working with money (personal and corporate) is an emotional battle first.

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3.7 rating based on 33 ratings (all editions)

ISBN-10: 1904879349
ISBN-13: 9781904879343
Goodreads: 2088755

Author(s):Publisher: Cyan
Published: 9/1/2005

Don Peppers and Martha Rogers, Ph.D., are the founding partners of Peppers & Rogers Group, the world's most respected management consulting firm concentrating on customer issues, now a division of Carlson Marketing Group, Inc.. They are the coauthors of the best-selling "one to one" series of business books, including "The One to One Future, " "Enterprise One to One, The One to One Fieldbook" (with Bob Dorf), "The One to One Manager, "and "One to One B2B. " In addition, they have written a comprehensive graduate-level textbook on CRM, "Managing Customer Relationships, " used in colleges and universities around the globe.

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