In 2008, Seth recommended "Return on Customer" by Don Peppers and said...
Working with money (personal and corporate) is an emotional battle first.
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Other books recommended by Seth in this category include:
What others thought about "Return on Customer"
3.7 rating based on 32 ratings (all editions)
Author(s): Publisher: Cyan
Don Peppers and Martha Rogers, Ph.D., are the founding partners of Peppers & Rogers Group, the world's most respected management consulting firm concentrating on customer issues, now a division of Carlson Marketing Group, Inc.. They are the coauthors of the best-selling "one to one" series of business books, including "The One to One Future, " "Enterprise One to One, The One to One Fieldbook" (with Bob Dorf), "The One to One Manager, "and "One to One B2B. " In addition, they have written a comprehensive graduate-level textbook on CRM, "Managing Customer Relationships, " used in colleges and universities around the globe.
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