What Seth Godin said about The Republic of Tea...

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Author: Mel Ziegler
Other books by Mel Ziegler
ISBN: 0385420579
ASIN: B01K17C4R8
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Category: Entrepreneurship
More books Seth recommended in 2003

In 2003, Seth recommended "The Republic of Tea" by Mel Ziegler and said...

Out of print, but findable, this is a book about an entrepreneur getting his head around the otaku of his audience.

(Source: Link)

Seth also recommended the book again in 2008 and said:

It turns out that the belief and hope is far more important than technique

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Seth recommended the book again in 2016 and said:

A book I wish I'd read earlier in my career

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What others thought about "The Republic of Tea"

From GoodReads.com

Average Rating:

3.8 rating based on 298 ratings (all editions)

ISBN-10: 0385420579
ISBN-13: 9780385420570
Goodreads: 1774088

Author(s):Publisher: Currency
Published: 9/1/1994

Almost all of us have at some point dreamed of  starting our own business but have not been able to  get past our fear, anxiety, and uncertainty about  pursuing those dreams. Through a 20-month  exchange of faxes, The Republic Of Tea  chronicles the feelings and emotions of three  partners as they confront their fears and dreams to  create an enormously successful start-up company.  The book shows the budding entrepreneur how to  start a successful business that embodies his or her  own soul and economic realities. The insightful  correspondence between Mel Ziegler and Patricia  Ziegler, co-founders of The Banana Republic chain, and  their new partner Bill Rosenzweig provides a map  for the entrepreneur. It tells of the day-to-day  breakthroughs and breakdowns of the creative  process--inventing a product, developing a plan, and  structuring a business partnership--and even provides  the actual business plan used to raise money for  the venture. As part of the new Currency paperback  line, the book includes a "User's  Guide"--an introduction and discussion guide created for  the paperback by the authors to help readers make  practical use of the book's ideas.

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