In 2003, Seth recommended "The Republic of Tea" by Mel Ziegler and said...
Out of print, but findable, this is a book about an entrepreneur getting his head around the otaku of his audience.
Seth also recommended the book again in 2008 and said:
It turns out that the belief and hope is far more important than technique
Seth recommended the book again in 2016 and said:
A book I wish I'd read earlier in my career
What others thought about "The Republic of Tea"
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