What Seth Godin said about The Long Tail...

The Long Tail by Chris Anderson

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Author: Chris Anderson
Other books by Chris Anderson
ISBN: 1401309666
ASIN: 1401309666
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Category: Psychology
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In 2008, Seth recommended "The Long Tail" by Chris Anderson and said...

Chris surfaced a fundamental law of the world. There are others.

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3.8 rating based on 29,265 ratings (all editions)

ISBN-10: 1401309666
ISBN-13: 9781401309664
Goodreads: 2467566

Author(s):Publisher: Hachette Books
Published: 7/8/2008

The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue.

Winner of the Gerald Loeb Award for Best Business Book of the Year.

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses -- the endlessly long tail of that same curve.
 

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