The biggest challenge most executives face is selling their ideas, not their products. And selling internally is a lot like selling in the street. This is the best book I've ever read about selling anything at all...

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Seth also recommended the book again in 2008 and said:

Zig wrote the bible on plain old door to door selling.

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Seth recommended the book again in 2017 and said:

What would happen if the next all hands meeting got cancelled and instead the organization had an all hands-on read instead?

Here are more than twenty books you might want to read at work today. You and ten co-workers reading together... it might change everything

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Finally, Seth recommended the book again in 2018 and said:

There’s no such thing as a born salesperson.

What there are… are people with empathy and learned charisma who choose to work hard. If you show up and show up and show up, and care enough to learn to connect, you will have a skill for life. It takes a while, but it’s learnable.

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