What Seth Godin said about Positioning...

Positioning by Al Ries

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Author: Al Ries
Other books by Al Ries
ISBN: 0071373586
ASIN: 0071373586
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Category: Marketing
More books Seth recommended in 2003

In 2003, Seth recommended "Positioning" by Al Ries and said...

This book is built around the brilliant insight that your prospect doesn't care nearly as much about what you do as you do, and thus you must boil down your offering into a unique slot that repositions the competition.

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4.0 rating based on 17,614 ratings (all editions)

ISBN-10: 0071373586
ISBN-13: 9780071373586
Goodreads: 760025

Published: //

A dynamic new cover heralds the reissue of this bestselling business classic, which Spencer Johnson, M.D., co-author of The One Minute Manager praised as "One of the most important communication books I've ever read. I recommend it highly!"

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