What Seth Godin said about Unleashing The Ideavirus...

Unleashing The Ideavirus by Seth Godin

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Author: Seth Godin
Other books by Seth Godin
ISBN: 0786887176
ASIN: 0786887176
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Category: Marketing
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In 2000, Seth recommended "Unleashing The Ideavirus" by Seth Godin and said...

perhaps the most important book to read about creating ideas that spread.

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4.0 rating based on 5,043 ratings (all editions)

ISBN-10: 0786887176
ISBN-13: 9780786887170
Goodreads: 2613

Author(s):Publisher: Hachette Books
Published: 10/10/2001

The book that sparked a marketing revolution.

"This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point.

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.

In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.
 

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