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Author: Seth Godin
Other books by Seth Godin
ISBN: 014101640X
ASIN: 014101640X
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Category: Marketing
More books Seth recommended in
2003
In 2003, Seth recommended "Purple Cow" by Seth Godin and said...
Essential reading about remarkable products and services.
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From GoodReads.com
Average Rating:
3.8 rating based on 40,684 ratings (all editions)
ISBN-10: 014101640X
ISBN-13: 9780141016405
Goodreads: 160834
Author(s):Publisher: Penguin
Published: 1/27/2005
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
3.8 rating based on 40,684 ratings (all editions)
ISBN-10: 014101640X
ISBN-13: 9780141016405
Goodreads: 160834
Author(s):Publisher: Penguin
Published: 1/27/2005
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.