What Seth Godin said about Purple Cow...

Purple Cow by Seth Godin

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Author: Seth Godin
Other books by Seth Godin
ISBN: 014101640X
ASIN: 014101640X
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Category: Marketing
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In 2003, Seth recommended "Purple Cow" by Seth Godin and said...

Essential reading about remarkable products and services.

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3.8 rating based on 40,684 ratings (all editions)

ISBN-10: 014101640X
ISBN-13: 9780141016405
Goodreads: 160834

Author(s):Publisher: Penguin
Published: 1/27/2005

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

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