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Author: Malcolm Gladwell
Other books by Malcolm Gladwell
ISBN: 0316346624
ASIN: 0316346624
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Category: Marketing
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2003
In 2003, Seth recommended "The Tipping Point" by Malcolm Gladwell and said...
Malcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start.
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4.0 rating based on 820,487 ratings (all editions)
ISBN-10: 0316346624
ISBN-13: 9780316346627
Goodreads: 2612
Author(s):Publisher: Time Warner Book Group
Published: //2002
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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