In 2003, Seth recommended "The Tipping Point" by Malcolm Gladwell and said...
Malcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start.
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What others thought about "The Tipping Point"
4.0 rating based on 810,679 ratings (all editions)
Author(s): Publisher: Time Warner Book Group
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.