In 2003, Seth recommended "The Pursuit of Wow!" by Tom Peters and said...
Tom Peters at his best--the book that will push you to do the safe (risky) thing you must do to make your products remarkable.
Seth also recommended the book again in 2013 and said:
How is it possible that you haven't read this classic yet?
Seth recommended the book again in 2014 and said:
It's impossible not to get excited when reading it. It's about how to prepare to get more sales, not in terms of revenue but in terms of laying the foundation.
Finally, Seth recommended the book again in 2016 and said:
A book I wish I'd read earlier in my career