What Seth Godin said about Selling the Dream...

Selling the Dream by Guy Kawasaki

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Author: Guy Kawasaki
Other books by Guy Kawasaki
ISBN: 0887306004
ASIN: 0887306004
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Category: Entrepreneurship
More books Seth recommended in 2003

In 2003, Seth recommended "Selling the Dream" by Guy Kawasaki and said...

Guy has written several irrestible books, but this is a great place to start. It's all about starting the virus.

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4.0 rating based on 282 ratings (all editions)

ISBN-10: 0887306004
ISBN-13: 9780887306006
Goodreads: 237837

Author(s):Publisher: Harper Business
Published: 8/23/1992

Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are.

Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan.

Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.

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