What Seth Godin said about Creating Customer Evangelists...

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Author: Jackie Huba
Other books by Jackie Huba
ISBN: 0988195402
ASIN: 0988195402
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Category: Marketing
More books Seth recommended in 2017

In 2017, Seth recommended "Creating Customer Evangelists" by Jackie Huba and said...

What would happen if the next all hands meeting got cancelled and instead the organization had an all hands-on read instead?

Here are more than twenty books you might want to read at work today. You and ten co-workers reading together... it might change everything

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What others thought about "Creating Customer Evangelists"

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Average Rating:

3.8 rating based on 323 ratings (all editions)

ISBN-10: 0988195402
ISBN-13: 9780988195400
Goodreads: 16270948

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Published: //

When customers are truly thrilled about their experience with a product or service, they have the potential to become one of its influential evangelists. Savvy marketing professionals know that this group of true believers can be leveraged as a potent force to build word of mouth that leads to new customers. Creating Customer Evangelists explains how to develop marketing and sales strategies that create communities of passionate customers. By cultivating a dialogue and then creating emotion-driven relationships with customers, companies can inspire grassroots support. Creating Customer Evangelists shows how to convert good customers into exceptional ones who willingly spread the word. "Lessons of customer evangelism related through real life company stories make this book an absorbing read." -- Harvard Business School "I'll admit it: at first, I was a skeptic. But halfway through this savvy and compelling book, I became a convert. And by the time I'd turned the last page, I'd become an evangelist. Say it with me, brothers and sisters: customer evangelism is the future!" -- Dan Pink, author of Drive and A Whole New Mind "An inspiring and thorough book packed with real life examples, action items and insight." -- Emanuel Rosen, author of The Anatomy of Buzz Jackie Huba and Ben McConnell, authors of Citizen Marketers, popularized the term "customer evangelism." The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of "the world's smartest business thinkers."
 

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