What Seth Godin said about The Big Red Fez...

The Big Red Fez by Seth Godin

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Author: Seth Godin
Other books by Seth Godin
ISBN: 0743227905
ASIN: 0743227905
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Category: Marketing
More books Seth recommended in 2002

In 2002, Seth recommended "The Big Red Fez" by Seth Godin and said...

All about web sites that work. I wrote this short book to drive home a few basic points about how bad most corporate websites are.

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Average Rating:

3.7 rating based on 423 ratings (all editions)

ISBN-10: 0743227905
ISBN-13: 9780743227902
Goodreads: 921466

Author(s):Publisher: Free Press
Published: 1/8/2002

YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
 

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