In 2002, Seth recommended "The Big Red Fez" by Seth Godin and said...
All about web sites that work. I wrote this short book to drive home a few basic points about how bad most corporate websites are.
Looking for something else?
Other books recommended by Seth in this category include:
What others thought about "The Big Red Fez"
3.7 rating based on 438 ratings (all editions)
Author(s): Publisher: Free Press
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
ScrapeAZon could not connect to Amazon or was otherwise unable to retrieve data from Amazon. Please check your Internet connectivity, your ScrapeAZon settings, your country code, and your shortcode configuration.