What Seth Godin said about HBR’s 10 Must Reads on Strategic Marketing...

HBR's 10 Must Reads on Strategic Marketing by Clayton M. Christensen

More Details

Author: Clayton M. Christensen
Other books by Clayton M. Christensen
ISBN: 1422189880
ASIN: 1422189880
Buy on Amazon
Category: Marketing
More books Seth recommended in 2016

In 2016, Seth recommended "HBR’s 10 Must Reads on Strategic Marketing" by Clayton M. Christensen and said...

A book I wish I'd read earlier in my career

(Source: Link)

Looking for something else?

Other books recommended by Seth in this category include:


What others thought about "HBR’s 10 Must Reads on Strategic Marketing"

From GoodReads.com

Average Rating:

4.0 rating based on 388 ratings (all editions)

ISBN-10: 1422189880
ISBN-13: 9781422189887
Goodreads: 15824369

Author(s):Publisher: Harvard Business Review Press
Published: 4/2/2013

NEW from the bestselling HBR’s 10 Must Reads series.
Stop pushing products—and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

• Figure out what business you’re really in
• Create products that perform the jobs people need to get done
• Get a bird’s-eye view of your brand’s strengths and weaknesses
• Tap a market that’s larger than China and India combined
• Deliver superior value to your B2B customers
• End the war between sales and marketing


Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:
HBR’s 10 Must Reads: The Essentials
HBR’s 10 Must Reads on Communication
HBR’s 10 Must Reads on Collaboration
HBR’s 10 Must Reads on Innovation
HBR’s 10 Must Reads on Leadership
HBR’s 10 Must Reads on Making Smart Decisions
HBR’s 10 Must Reads on Managing Yourself
HBR’s 10 Must Reads on Teams


 

From Amazon

410 Gone

ScrapeAZon could not connect to Amazon or was otherwise unable to retrieve data from Amazon. Please check your Internet connectivity, your ScrapeAZon settings, your country code, and your shortcode configuration.

Search Again

Search
Filter by Genre
Author
Year Recommended