What Seth Godin said about Listen First – Sell Later...

Listen First - Sell Later by Bob Poole

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Author: Bob Poole
Other books by Bob Poole
ISBN: 0982420803
ASIN: 0982420803
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Category: Marketing
More books Seth recommended in 2009

In 2009, Seth recommended "Listen First – Sell Later" by Bob Poole and said...

Bob Poole on a new way of selling. Jam packed with big (and little) ideas about selling and making things happen.

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What others thought about "Listen First – Sell Later"

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Average Rating:

3.9 rating based on 15 ratings (all editions)

ISBN-10: 0982420803
ISBN-13: 9780982420805
Goodreads: 6711457

Author(s):Publisher: Liverpool Press
Published: 4/11/2009

This is a book for people who sell (whether they know it or not). It's for people who own their own business and people who are just starting out. It's a book about communication and relationships, which means that you can use it to connect with your customers, bosses, employees, children, and parents, too. If you volunteer for a cause you're passionate about, or if you've got a great idea but you don't know how to start marketing it, this book will help you. This book is for entrepreneurs, politicians, venture capitalists, students, job-seekers, and retirees looking for a new beginning. In short, it's a sales and marketing book for everyone-because every one of us is selling and marketing all the time. Any time you try to persuade someone else to your point of view, you are selling something. Any time you need to get your message across to others, you're a marketer. Even if you aren't a professional salesperson, your livelihood, even your quality of life, may depend on how well you sell. And it will almost certainly depend on the substance and quality of your interactions and relationships with other people-your ability to listen. That's why this book is for you.

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