Seth Godin recommended the following books in the year 2009
Your Child in the Balance by Kevin T. Kalikow
"Written by a friend of mine, a thoughtful look at child psychiatry." Read more
Category: Social
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Trust Agents by Chris Brogan
"Chris Brogan's new bestseller. Chris follows his own advice, which is rare, and succeeds at it, which is rarer still..." Read more
Category: Branding
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Upbeat by Rajesh Setty
"New marketing and new business thinking for those open to hearing it. Rajesh is consistently generous with his wisdom." Read more
Category: Entrepreneurship
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The Red Queen by Matt Ridley
"Little, irresistible and so important. One more way to help you understand how evolution works." Read more
Category: Fiction
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The Space Merchants by Frederik Pohl
"This book is a winner, even though it's fifty years old. A sparkling combination of marketing, futurism and space opera drama. It stuck with me for months." Read more
Category: Fiction
Buy on AmazonThe Tom Peters Seminar by Tom Peters
"The times are still crazy" Read more
Category: Culture
Buy on AmazonThe True Believer by Eric Hoffer
"More than fifty years ago, Eric Hoffer wrote this classic treatise on what creates a mass movement. Must-reading for all marketers who want to spread an idea." Read more
Category: Non-Fiction
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The Magic of Thinking Big by David Joseph Schwartz
"Old old old. Good good good. More than a self help book (if you're afraid of those, please don't be), and quite vintage, it might open some doors for you. No, strike that. IT WILL open doors." Read more
Category: Entrepreneurship
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The Ramen King and I by Andy Raskin
"Funny, poignant and apparently true. I couldn't put this one down. (and there's even marketing in it)." Read more
Category: Non-Fiction
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The Ground Truth by John Farmer
"I think the ability to change your mind is one of the most important skills of our age. Do you do it often? Taking a look at the reviews of this book, it's pretty clear that this is a rare and difficult skill. It's worth developing, I think." Read more
Category: Non-Fiction
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The Art of the Idea by John Hunt
"John takes you on a word/picture journey that might, just might, change the way you think about ideas. It worked on me." Read more
Category: Creativity
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Seeing is Forgetting the Name of the Thing One Sees by Lawrence Weschler
"Dense, a little scattered and occasionally riveting, this book may change the way you think about art, forever." Read more
Category: Non-Fiction
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Slide:ology by Nancy Duarte
"Do you spend more time and money on your suit than on the design of your slides? Shame on you. Another classic" Read more
Category: Design
Buy on AmazonSyrup by Max Barry
"Funny, thrilling, fast moving and about brand marketing and office politics. What more could you hope for in a novel?" Read more
Category: Fiction
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No Impact Man! by Colin Beavan
"It's finally here. The chronicle of a year-long experiment that will make you really think about your footprint on the planet." Read more
Category: Social
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Listen First – Sell Later by Bob Poole
"Bob Poole on a new way of selling. Jam packed with big (and little) ideas about selling and making things happen." Read more
Category: Marketing
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Little Brother by Cory Doctorow
"Little Brother moves Cory from the ranks of astoundingly good science fiction author to one-of-a-kind. Your teenagers should read this, so buy two copies so you actually get to read it." Read more
Category: Fiction
Buy on AmazonMade to Stick by Chip Heath
"Of course you've already read this one, but if you haven't, here's your chance." Read more
Category: Innovation
Buy on AmazonMakers by Cory Doctorow
"Cory's back, and this sprawling, compelling science fiction romp is even more than you might expect. He is a worthy successor to Robert Heinlein, and when I read his ideas about bottom up innovation, crowdsourcing and the new economy, they have even more power in fiction than they do in the stuff I often read. I cried a little at the end." Read more
Category: Fiction
Buy on AmazonHow We Decide by Jonah Lehrer
"This book will make you think (and then rethink) how decisions get made. Not just how your customers decide, but how you do." Read more
Category: Psychology
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Indexed by Jessica Hagy
"Jessica makes me think, sometimes a lot." Read more
Category: Psychology
Buy on AmazonEscape from Cubicle Nation by Pamela Slim
"Quit your job ...or start a new one. Pam Slim will take you by the hand and show you how to make it on your own. On mass movements" Read more
Category: Purpose
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Exploiting Chaos by Jeremy Gutsche
"From the Trendhunter guy!" Read more
Category: Innovation
Buy on AmazonHere Comes Everybody by Clay Shirky
"Clay is both the erudite professor and the compelling author, a rare combination. This book will change the way you think about our revolution." Read more
Category: Non-Fiction
Buy on AmazonCrush It! by Gary Vaynerchuk
"How do you spell exuberance? It starts with a 'v'." Read more
Category: Purpose
Buy on AmazonEating the Big Fish by Adam Morgan
"This isn't a book about Japanese food. Instead, it's a thought provoking read about how to think about marketing and how to compete with a major competitor." Read more
Category: Branding
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Bad Monkeys by Matt Ruff
"Matt Ruff writes fun, compelling novels, and this one is far and away his best. It's a little bit of Fight Club, but told in a fascinating locked room interview style. Worth a think (or three)." Read more
Category: Fiction
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Beat the Reaper by Josh Bazell
"Either you love this stuff or you don't.This one is a find. It starts fast and then speeds up." Read more
Category: Fiction
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Before and After Graphics for Business by John McWade
"Not a lot of theory, not a lot of rules, just useful approaches to common problems." Read more
Category: Design
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Colleges That Change Lives by Loren Pope
"The more you learn about the industry of marketing colleges, the more skeptical you'll become of the $150,000 famous school degree. Every high school parent in America should read this book." Read more
Category: Social
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