What Seth Godin said about Eating the Big Fish...

Eating the Big Fish by Adam Morgan

More Details

Author: Adam Morgan
Other books by Adam Morgan
ISBN: 0470238275
ASIN: 0470238275
Buy on Amazon
Category: Branding
More books Seth recommended in 2009

In 2009, Seth recommended "Eating the Big Fish" by Adam Morgan and said...

This isn't a book about Japanese food. Instead, it's a thought provoking read about how to think about marketing and how to compete with a major competitor.

(Source: Link)

Looking for something else?

Other books recommended by Seth in this category include:


What others thought about "Eating the Big Fish"

From GoodReads.com

Average Rating:

3.9 rating based on 752 ratings (all editions)

ISBN-10: 0470238275
ISBN-13: 9780470238271
Goodreads: 5864307

Author(s):Publisher:
Published: //

 

From Amazon

[scrapeazon asin="0470238275" noblanks="true" width="100%"]

Search Again

Search
Filter by Genre
Author
Year Recommended