In 2009, Seth recommended "Eating the Big Fish" by Adam Morgan and said...
This isn't a book about Japanese food. Instead, it's a thought provoking read about how to think about marketing and how to compete with a major competitor.
Looking for something else?
Other books recommended by Seth in this category include:
What others thought about "Eating the Big Fish"
4.0 rating based on 652 ratings (all editions)
Author(s): Publisher: Wiley
EATING THE BIG FISH: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.
It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
ScrapeAZon could not connect to Amazon or was otherwise unable to retrieve data from Amazon. Please check your Internet connectivity, your ScrapeAZon settings, your country code, and your shortcode configuration.