What Seth Godin said about Eating the Big Fish...

Eating the Big Fish by Adam Morgan

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Author: Adam Morgan
Other books by Adam Morgan
ISBN: 0470238275
ASIN: 0470238275
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Category: Branding
More books Seth recommended in 2009

In 2009, Seth recommended "Eating the Big Fish" by Adam Morgan and said...

This isn't a book about Japanese food. Instead, it's a thought provoking read about how to think about marketing and how to compete with a major competitor.

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What others thought about "Eating the Big Fish"

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Average Rating:

3.9 rating based on 707 ratings (all editions)

ISBN-10: 0470238275
ISBN-13: 9780470238271
Goodreads: 5864307

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Published: //

 

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