In 2009, Seth recommended "The True Believer" by Eric Hoffer and said...
More than fifty years ago, Eric Hoffer wrote this classic treatise on what creates a mass movement. Must-reading for all marketers who want to spread an idea.
Seth also recommended the book again in 2016 and said:
Books I wish I'd read earlier in my career
Seth recommended the book again in 2017 and said:
What would happen if the next all hands meeting got cancelled and instead the organization had an all hands-on read instead?
Here are more than twenty books you might want to read at work today. You and ten co-workers reading together... it might change everything
What others thought about "The True Believer"
4.2 rating based on 9,170 ratings (all editions)
Author(s): Publisher: Harper Perennial Modern Classics
A stevedore on the San Francisco docks in the 1940s, Eric Hoffer wrote philosophical treatises in his spare time while living in the railroad yards. The True Believer -- the first and most famous of his books -- was made into a bestseller when President Eisenhower cited it during one of the earliest television press conferences. Completely relevant and essential for understanding the world today, The True Believer is a visionary, highly provocative look into the mind of the fanatic and a penetrating study of how an individual becomes one.
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