2009
More than fifty years ago, Eric Hoffer wrote this classic treatise on what creates a mass movement. Must-reading for all marketers who want to spread an idea.
The True Believer
Recommended by Seth Godin (4)
2016
Books I wish I'd read earlier in my career
2017
What would happen if the next all hands meeting got cancelled and instead the organization had an all hands-on read instead?
Here are more than twenty books you might want to read at work today. You and ten co-workers reading together... it might change everything
17th June 2019
The True Believer is a must read. It's dense, it's more than fifty years old, it's an easy read and it's urgently important.
About the book
Publication details refer to the edition linked on Google Books.
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