In 2014, Seth recommended "Permission Marketing" by Seth Godin and said...
Named "Best Business Book" by Fortune. This is a key next step in spreading your idea--what do you do once people discover it? The answer: get permission to follow up. That makes it much easiser to launch your next idea.
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What others thought about "Permission Marketing"
3.9 rating based on 14,614 ratings (all editions)
Author(s): Publisher: Pocket Books
Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity -time- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.
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