In 2014, Seth recommended "Permission Marketing" by Seth Godin and said...
Named "Best Business Book" by Fortune. This is a key next step in spreading your idea--what do you do once people discover it? The answer: get permission to follow up. That makes it much easiser to launch your next idea.
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What others thought about "Permission Marketing"
3.9 rating based on 12,730 ratings (all editions)
Author(s): Publisher: Pocket Books
Seth Godin explains permission marketing, the ground-breaking concept that enables marketers to shape their message so that consumers will willingly accept it. Informative case studies show how marketers are already profiting from this new approach.