What Seth Godin said about Lexicon...

Lexicon by Max Barry

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Author: Max Barry
Other books by Max Barry
ISBN: 0143125427
ASIN: 0143125427
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Category: Fiction
More books Seth recommended in 2013

In 2013, Seth recommended "Lexicon" by Max Barry and said...

Max Barry is fabulous, and this is his very best book. It's got marketing, plus black helicopters, Noam Chomsky and expensive shoes. If you can put this book down, you're more disciplined than I am. Fun, thoughtful, perfectly crafted. I'm incredibly jealous.

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Average Rating:

3.9 rating based on 28,224 ratings (all editions)

ISBN-10: 0143125427
ISBN-13: 9780143125426
Goodreads: 18667803

Author(s):Publisher: Penguin Books
Published: 4/1/2014

At an exclusive school somewhere outside of Arlington, Virginia, students aren't taught history, geography, or mathematics--at least not in the usual ways. Instead, they are taught to persuade. Here the art of coercion has been raised to a science. Students harness the hidden power of language to manipulate the mind and learn to break down individuals by psychographic markers in order to take control of their thoughts. The very best will graduate as "poets", adept wielders of language who belong to a nameless organization that is as influential as it is secretive.

Whip-smart orphan Emily Ruff is making a living running a three-card Monte game on the streets of San Francisco when she attracts the attention of the organization's recruiters. She is flown across the country for the school's strange and rigorous entrance exams, where, once admitted, she will be taught the fundamentals of persuasion by Bronte, Eliot, and Lowell--who have adopted the names of famous poets to conceal their true identities. For in the organization, nothing is more dangerous than revealing who you are: Poets must never expose their feelings lest they be manipulated. Emily becomes the school's most talented prodigy until she makes a catastrophic mistake: She falls in love.

Meanwhile, a seemingly innocent man named Wil Jamieson is brutally ambushed by two strange men in an airport bathroom. Although he has no recollection of anything they claim he's done, it turns out Wil is the key to a secret war between rival factions of poets and is quickly caught in their increasingly deadly crossfire. Pursued relentlessly by people with powers he can barely comprehend and protected by the very man who first attacked him, Wil discovers that everything he thought he knew about his past was fiction. In order to survive, must journey to the toxically decimated town of Broken Hill, Australia, to discover who he is and why an entire town was blown off the map.

As the two narratives converge, the shocking work of the poets is fully revealed, the body count rises, and the world crashes toward a Tower of Babel event which would leave all language meaningless. A brilliant thriller that connects very modern questions of privacy, identity, and the rising obsession of data collection to centuries-old ideas about the power of language and coercion, Lexicon is Max Barry's most ambitious and spellbinding novel yet.
 

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