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Author: William Gibson
Other books by William Gibson
ISBN: 0425198685
ASIN: 0425198685
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Category: Fiction
More books Seth recommended in
2016
In 2016, Seth recommended "Pattern Recognition" by William Gibson and said...
Chock full of images and ideas that will stick with you for months.
(Source: Link)
Seth also recommended the book again in 2019 and said:
In most cases where brands have been built, the brand has:
1. Served users who care about origin and elegance. They resist the idea of buying the cheaper commodity, because telling themselves they have the real one creates personal value. Beyond that, these users have the sensitivity (or taste) to be able to tell the difference between the real one and the knock off. Cayce Pollard (the fictional heroine of Gibson’s Pattern Recognition) only wears an authentic MA-1 jacket (you can buy a real life version right here). Her narrative about sensitivity, origin and authenticity makes the jacket worth the $675, even though she knows she could buy the knock off for 10% of that artificially high price.
2. Served users who care about status. The status of ‘people like us do things like this.’ These users know that their peers will recognize the invisible products they’re carrying, and this recognition is worth far more than the product itself costs.
Source: Link
What others thought about "Pattern Recognition"
From GoodReads.com
3.9 rating based on 52,669 ratings (all editions)
ISBN-10: 0425198685
ISBN-13: 9780425198681
Goodreads: 22320
Author(s):Publisher: Berkley Books
Published: 2//2005
We have no future because our present is too volatile. We have only risk management. The spinning of the given moment's scenarios. Pattern recognition...
Cayce Pollard is a new kind of prophet — a world-renowned “coolhunter” who predicts the hottest trends. While in London to evaluate the redesign of a famous corporate logo, she's offered a different assignment: find the creator of the obscure, enigmatic video clips being uploaded to the Internet — footage that is generating massive underground buzz worldwide.
Still haunted by the memory of her missing father — a Cold War security guru who disappared in downtown Manhattan on the morning of September 11, 200l — Cayce is soon traveling through parallel universes of marketing, globalization, and terror, heading always for the still point where the three converge. From London to Tokyo to Moscow, she follows the implications of a secret as disturbing — and compelling — as the twenty-first century promises to be...
Cover illustration by Benita Raphan
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