Purple Cow

2003

Essential reading about remarkable products and services.

Read the original post ↗

6th July 2021

Further Reading: Blank & Dorf, Purple Cow, Crossing the Chasm, Story Driven, This is Marketing

Customer development ↗

18th June 2026

How will my organization, my team or my relationships improve if we all read this book? Can we talk about these ideas and put them to work together?

Promotion, activation, conversation ↗