What Seth Godin said about Iconoclast...

Iconoclast by Gregory Berns

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Author: Gregory Berns
Other books by Gregory Berns
ISBN: 1422133303
ASIN: 1422133303
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Category: Psychology
More books Seth recommended in 2012

In 2012, Seth recommended "Iconoclast" by Gregory Berns and said...

Berns covers some of the same territory I do, but from a biological point of view. His take is that perception, fear, and networking are the three underlying neurological factors that lead some people to be original thinkers. It was vindicating to read his book just as I finished mine, because his scientific data completely confirms the three pillars that I describe herein.

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Average Rating:

3.7 rating based on 844 ratings (all editions)

ISBN-10: 1422133303
ISBN-13: 9781422133309
Goodreads: 7395449

Author(s):Publisher: Harvard Business Review Press
Published: 3/17/2010

No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible.

Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.

Through vivid accounts of successful innovators ranging from glass artist Dale Chihuly to physicist Richard Feynman to country/rock trio the Dixie Chicks, Berns reveals the inner workings of the iconoclast's mind with remarkable clarity. Each engaging chapter goes on to describe practical actions we can each take to understand and unleash our own potential to think differently -- such as seeking out new environments, novel experiences, and first-time acquaintances.

Packed with engaging stories, science-based insights, potent practices, and examples from a startling array of disciplines, this engaging book will help you understand how iconoclasts think and equip you to begin thinking more like an iconoclast yourself.
 

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