What Seth Godin said about Survival is not Enough...

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Author: Seth Godin
Other books by Seth Godin
ISBN: 0743233387
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Category: Leadership
More books Seth recommended in 2002

In 2002, Seth recommended "Survival is not Enough" by Seth Godin and said...

In today’s world, betting on chaos is the safest bet of all.

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3.9 rating based on 303 ratings (all editions)

ISBN-10: 0743233387
ISBN-13: 9780743233385
Goodreads: 160833

Published: //

In Survival Is Not Enough, former Yahoo executive and author of Permission Marketing Seth Godin turns his attention to the predominant issue facing all business today: change. Godin takes the perspective of an evolutionary biologist, borrowing ideas from the likes of Richard Dawkins, Jared Diamond, and Matt Ridley to formulate his own prescription for business survival, a concept he calls "zooming," which he defines as "stretching your limits without threatening your foundation." The result is a wide-ranging and eclectic menu of useful ideas that just about anyone looking to enhance their career, job satisfaction, and their company's prospects would do well to consider. --Harry C. Edwards

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