In 2007, Seth recommended "The Dip" by Seth Godin and said...
A short book about quitting and being the best in the world. It's about life, not just marketing.
Seth also recommended the book again in 2017 and said:
I think if you read The Dip, your work would change for the better.
What others thought about "The Dip"
3.8 rating based on 22,786 ratings (all editions)
Author(s): Publisher: Piatkus Books
You'll never be number one at anything without picking your shots very carefully. 'The Dip' is a short, entertaining book that helps you do just that. It will forever alter the way you think about success.