In 2010, Seth recommended "The Mesh" by Lisa Gansky and said...
This is hands-on, well-researched and inspiring. Halfway through, you can see how the new wave of business is going to unfold.
Seth also recommended the book again in 2016 and said:
Books I wish I'd read earlier in my career
Seth recommended the book again in 2017 and said:
What would happen if the next all hands meeting got cancelled and instead the organization had an all hands-on read instead?
Here are more than twenty books you might want to read at work today. You and ten co-workers reading together... it might change everything
What others thought about "The Mesh"
3.7 rating based on 1,071 ratings (all editions)
Author(s): Publisher: Portfolio
Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root-one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will dominate the future of business. Mesh companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made and trusted brands and strong communities to be built in helping your customers buy less but use more.