In 2017, Seth recommended "To Sell Is Human" by Daniel H. Pink and said...
What would happen if the next all hands meeting got cancelled and instead the organization had an all hands-on read instead?
Here are more than twenty books you might want to read at work today. You and ten co-workers reading together... it might change everything
Seth also recommended the book again in 2018 and said:
There’s no such thing as a born salesperson.
What there are… are people with empathy and learned charisma who choose to work hard.
If you show up and show up and show up, and care enough to learn to connect, you will have a skill for life. It takes a while, but it’s learnable.
What others thought about "To Sell Is Human"
3.9 rating based on 16,145 ratings (all editions)
Author(s): Publisher: Riverhead Books
Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing, coming January 9, 2018
#1 New York Times Business Bestseller
#1 Wall Street Journal Business Bestseller
#1 Washington Post bestseller
From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges:
Yes, one in nine Americans works in sales. But so do the other eight.
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.