What Seth Godin said about Drive...

Drive by Daniel H. Pink

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Author: Daniel H. Pink
Other books by Daniel H. Pink
ISBN: 1594484805
ASIN: 1594484805
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Category: Psychology
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In 2013, Seth recommended "Drive" by Daniel H. Pink and said...

Getting to the heart of what makes us do our best work.

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Average Rating:

3.9 rating based on 107,633 ratings (all editions)

ISBN-10: 1594484805
ISBN-13: 9781594484803
Goodreads: 7842362

Author(s):Publisher: Riverhead Books
Published: 4/5/2011

The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation

Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.
 

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