What Seth Godin said about We Are All Weird...

We Are All Weird by Seth Godin

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Author: Seth Godin
Other books by Seth Godin
ISBN: 1455821225
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Category: Entrepreneurship
More books Seth recommended in 2011

In 2011, Seth recommended "We Are All Weird" by Seth Godin and said...

The end of mass and how you can succeed by delighting a niche.

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What others thought about "We Are All Weird"

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Average Rating:

3.6 rating based on 4,411 ratings (all editions)

ISBN-10: 1455821225
ISBN-13: 9781455821228
Goodreads: 12685968

Published: //

We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values.
For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity.

As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.

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