What Seth Godin said about We Are All Weird...

We Are All Weird by Seth Godin

More Details

Author: Seth Godin
Other books by Seth Godin
ISBN: 1455821225
ASIN: B01K90UTPG
Buy on Amazon
Category: Entrepreneurship
More books Seth recommended in 2011

In 2011, Seth recommended "We Are All Weird" by Seth Godin and said...

The end of mass and how you can succeed by delighting a niche.

(Source: Link)


What others thought about "We Are All Weird"

From GoodReads.com

Average Rating:

3.6 rating based on 3,199 ratings (all editions)

ISBN-10: 1455821225
ISBN-13: 9781455821228
Goodreads: 12685968

Author(s):Publisher: Brilliance Audio
Published: 9/21/2011

We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values.
For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity.

As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.
 

From Amazon

403 Forbidden

ScrapeAZon could not connect to Amazon or was otherwise unable to retrieve data from Amazon. Please check your Internet connectivity, your ScrapeAZon settings, your country code, and your shortcode configuration.

Search Again

Search
Filter by Genre
Author
Year Recommended