A tribute to Seth Godin’s Book Recommendations
Books recommended by Seth Godin.
491 books in the collection Last updated 5th October 2026
-
The blue sweater
-
The Brand You 50
-
The Essays of Warren Buffett, 8th Edition
-
The Essential Gandhi
-
The Great Gatsby
-
The Inevitable
-
The Innovator’s Dilemma, with a New Foreword
-
The Master Switch
-
The Mind and Society: Volume I
-
The Origin of Species
-
The Power Broker
-
The Pursuit of Wow!
-
The Snowball
-
The War of Art
-
The Wisdom of Insecurity
-
Theory of Games and Economic Behavior
-
Things Become Other Things
-
Thinking in Bets
-
Thinking in Systems
-
This Is Marketing
-
This Is Strategy
-
Tools of Titans
-
Turning Pro
-
Unreasonable Hospitality
“It’s not an accident that successful people read more books.”
Seth Godin
Who is Seth Godin?
Seth Godin is a bestselling author, entrepreneur and daily blogger. He writes about marketing, leadership and the work of making change. His books include Purple Cow, Linchpin and This Is Marketing.
Seth has been writing his blog since 2002. Among his daily posts, he occasionally recommends a book or shares a reading list. Those recommendations are scattered across years of posts, making them easy to miss and hard to find again.
A reading list worth exploring
This Is Broken brings together Seth’s book recommendations, with his words and links to the original sources. It’s an independent tribute, built to help you find your next book. Read about this project.
Start with books by Seth or books he’s recommended more than once. Explore marketing, design and creativity, or browse all categories and years.