Social books recommended by Seth Godin
Save Our Science by Ainissa Ramirez
"Don’t miss Ainissa Ramirez’ Save Our Science." Read more
Category: Social
Buy on AmazonFull House by Stephen Jay Gould
"Books worth reading. Full House, twenty years old, from Stephen Jay Gould, about variation, evolution and of course, Ted Williams." Read more
Category: Social
Buy on AmazonWhat School Could Be by Ted Dintersmith
"What is school for? Education needs to be inconvenient because it relies on effort and discomfort to move us from where we were to where we want to be. The internet gives us more access than ever, and if we care enough, we can use that convenient access to explore the inconvenient places that we know we should be exploring. Related to Ted Dintersmith’s new book." Read more
Category: Social
Buy on AmazonGuerrilla Marketing to Heal the World by Jay Conrad Levinson
"Like all of the best Guerrilla Marketing books, this one is powerful, direct and simple. Unlike the other ones, this book also heals our communities, fortifies the planet and helps you build an enterprise for the long haul. Just in time." Read more
Category: Social
Buy on AmazonYour Child in the Balance by Kevin T. Kalikow
"Written by a friend of mine, a thoughtful look at child psychiatry." Read more
Category: Social
Buy on AmazonWalk in their Shoes by Jim Ziolkowski
"This is what happens when people step up, keep their promises and make things happen." Read more
Category: Social
Buy on AmazonThe Shipwrecked Mind by Mark Lilla
"A book I wish I'd read earlier in my career" Read more
Category: Social
Buy on AmazonThrowing Rocks at the Google Bus by Douglas Rushkoff
"Doug Rushkoff's book isn't out until March, but I was lucky enough to read a galley. Worth pre-ordering." Read more
Category: Social
Buy on AmazonThe Managed Heart by Arlie Russell Hochschild
"Hochschild was given significant access to stewardesses working at Delta Airlines in the 1960s. She chronicles the deadening pain they felt as they were forced to bring cheerfulness and emotion to work each day. I fundamentally disagree with her conclusion (that doing emotional labor is painful, not a privilege), but her work was considered a breakthrough at the time." Read more
Category: Social
Buy on AmazonThe Power Elite by C. Wright Mills
"The first book to dive deep into the privileged class of American corporations and politics (largely the same group). Mills makes an overwhelming case that there was a caste system running our country, our schools, and our corporations. The vestiges still remain, but it's changing, in some places faster than others." Read more
Category: Social
Buy on AmazonThe Better Angels of our Nature by Steven Pinker
"I heard Steve Pinker present on this book. He stood for 45 minutes and spoke... not in words, or even sentences, but in complete paragraphs, with no notes.
Category: Social
The subject matter is important, but far more interesting is his eloquence and the erudite nature of his argument. It's rare to see someone who knows his stuff as well and isn't afraid to share his insight." Read more
Buy on AmazonThe Big Sort by Bill Bishop
"Bill's key argument is that people choose to move to neighborhoods that vote and think the way they do. This is a logical outgrowth of the theories in The Lonely Crowd." Read more
Category: Social
Buy on AmazonThe Blue Sweater by Jacqueline Novogratz
"An important book at a crucial time. A book that will show you that the world is much smaller than it was, and it's getting smaller daily." Read more
Category: Social
Buy on AmazonPoor Economics by Abhijit Banerjee
"Fact-based, actionable and totally unforgettable insights on the fight to help the poor help themselves." Read more
Category: Social
Buy on AmazonRedemption by Nathan J. Winograd
"A gripping story, told by an iconoclast determined to make a difference." Read more
Category: Social
Buy on AmazonMad Like Tesla by Tyler Hamilton
"From the spellbinding introduction, this one had me." Read more
Category: Social
Buy on AmazonNo Impact Man! by Colin Beavan
"It's finally here. The chronicle of a year-long experiment that will make you really think about your footprint on the planet." Read more
Category: Social
Buy on AmazonOne for the Road by Barron H. Lerner
"You know what they invented right after they invented cars? Drunk driving. This is a surprisingly gripping book for an academic treatise. It helps you understand the machinations of politics, industry and how society just can't let go of the status quo, even when lives are at stake." Read more
Category: Social
Buy on AmazonAbundance by Peter H. Diamandis
"Peter brings an open heart and exhaustive research to this almost-academic book that's a direct answer to the cassandras that would end it all right now..." Read more
Category: Social
Buy on AmazonColleges That Change Lives by Loren Pope
"The more you learn about the industry of marketing colleges, the more skeptical you'll become of the $150,000 famous school degree. Every high school parent in America should read this book." Read more
Category: Social
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