A tribute to Seth Godin’s Book Recommendations
Books recommended more than once.
491 books in the collection Last updated 5th October 2026
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The Let Them Theory
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The Long Tail
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The Ministry for the Future
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The Origin of Species
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The Pema Chodron Audio Collection
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The Practice
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This Is Marketing
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To Sell Is Human
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Unreasonable Hospitality
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Very Nice Box
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Waiting for Godot
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Walk in their shoes
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Weapons of Mass Instruction
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What Does It Sound Like When You Change Your Mind
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When Things Fall Apart
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Whiplash
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Word Glue: Find Your Million-Dollar Brand Name
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Zilch
“It’s not an accident that successful people read more books.”
Seth Godin
Who is Seth Godin?
Seth Godin is a bestselling author, entrepreneur and daily blogger. He writes about marketing, leadership and the work of making change. His books include Purple Cow, Linchpin and This Is Marketing.
Seth has been writing his blog since 2002. Among his daily posts, he occasionally recommends a book or shares a reading list. Those recommendations are scattered across years of posts, making them easy to miss and hard to find again.
A reading list worth exploring
This Is Broken brings together Seth’s book recommendations, with his words and links to the original sources. It’s an independent tribute, built to help you find your next book. Read about this project.
Start with books by Seth or books he’s recommended more than once. Explore marketing, design and creativity, or browse all categories and years.