A tribute to Seth Godin’s Book Recommendations
Books recommended by Seth Godin.
491 books in the collection Last updated 5th October 2026
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Guns, Germs, and Steel
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HACKiversity
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HBR’s 10 Must Reads on Strategic Marketing
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He’s Not Lazy
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Here Comes Everybody
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Here Comes the Sun
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Hidden Potential
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High-Tech, High-Touch Customer Service
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Honest Signals
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How I Raised Myself from Failure to Success in Selling
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How Infrastructure Works
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How to Be Free: A Proven Guide to Escaping Life’s Hidden Prisons
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How to Decide
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How We Decide
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How We Got to Now
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How Will You Measure Your Life?
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Hum
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Hunch
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I’m Feeling Lucky
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Iconoclast
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Ignore Everybody
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Ignore Your Customers
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Illuminate
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Impro
“It’s not an accident that successful people read more books.”
Seth Godin
Who is Seth Godin?
Seth Godin is a bestselling author, entrepreneur and daily blogger. He writes about marketing, leadership and the work of making change. His books include Purple Cow, Linchpin and This Is Marketing.
Seth has been writing his blog since 2002. Among his daily posts, he occasionally recommends a book or shares a reading list. Those recommendations are scattered across years of posts, making them easy to miss and hard to find again.
A reading list worth exploring
This Is Broken brings together Seth’s book recommendations, with his words and links to the original sources. It’s an independent tribute, built to help you find your next book. Read about this project.
Start with books by Seth or books he’s recommended more than once. Explore marketing, design and creativity, or browse all categories and years.