Seth Godin recommended the following books in the year 2011
Typography Essentials by Ina Saltz
"Ina knows what she's talking about." Read more
Category: Design
Buy on AmazonWe Are All Weird by Seth Godin
"The end of mass and how you can succeed by delighting a niche." Read more
Category: Entrepreneurship
Buy on AmazonWeapons of Mass Instruction by John Taylor Gatto
"I end up recommending this book to parents again and again. It will transform the way you think of schooling." Read more
Category: Non-Fiction
Buy on AmazonThe War of Art by Steven Pressfield
"Steve Pressfield has written the most important book I've ever read on creativity and why it doesn't happen. The resistance is the most profound force in the life of the artist, the writer and the leader, and Steve has given it a name and called it out." Read more
Category: Creativity
Buy on AmazonThx Thx Thx by Leah Dieterich
"Leah's clever and short meditations on the little things that add up to the big ones." Read more
Category: Spirituality
Buy on AmazonToday We Are Rich by Tim Sanders
"A personal, autobiographical look at the power of positive thought and generosity in business. Tim has lived it." Read more
Category: Purpose
Buy on AmazonThe Master Switch by Tim Wu
"This one really stuck with me--a top level analysis of how changes in media change the culture and change the structure of industry." Read more
Category: Non-Fiction
Buy on AmazonThe Men Who Would Be King by Nicole LaPorte
"What happens when you have an ego, an ego, an ego and no business plan.Fascinating inside-baseball read of the movie business." Read more
Category: Non-Fiction
Buy on AmazonThe Profession by Steven Pressfield
"Steve Pressfield's brand new thriller, just out. You'll lose sleep finishing this one." Read more
Category: Fiction
Buy on AmazonThe Rational Optimist by Matt Ridley
"Another classic in the spirit of Guns, Germs and Steel and What Technology Wants. A fun read, it will cheer you up and help you see things in a new way. What more could you ask for?" Read more
Category: Economics
Buy on AmazonThe Consuming Instinct by Gad Saad
"If you're trying to get people to buy more stuff, this book will show you how. If you're trying to understand why you buy so much stuff, this book will show you how as well. Good stuff on every page." Read more
Category: Psychology
Buy on AmazonThe Elements of Typographic Style by Robert Bringhurst
"Considered by many to be the bible..." Read more
Category: Design
Buy on AmazonThe Gift by Lewis Hyde
"Deep, astonishingly well researched and mindblowing. An exploration of one of the most basic (and least understood) human traits--our ability to create and share gifts." Read more
Category: Creativity
Buy on AmazonThe Best of Guerrilla Marketing by Jay Conrad Levinson
"Before you spend a dollar on advertising, and before you hire a consultant, and before you give up on the tactics of local marketing, please read and digest and absorb this book. The tip of the Guerrilla iceberg." Read more
Category: Marketing
Buy on AmazonThe Better Angels of our Nature by Steven Pinker
"I heard Steve Pinker present on this book. He stood for 45 minutes and spoke... not in words, or even sentences, but in complete paragraphs, with no notes.
Category: Social
The subject matter is important, but far more interesting is his eloquence and the erudite nature of his argument. It's rare to see someone who knows his stuff as well and isn't afraid to share his insight." Read more
Buy on AmazonSix Pixels of Separation by Mitch Joel
"Mitch Joel brings it home. Direct and clear advice about how new media changes your brand forever" Read more
Category: Marketing
Buy on AmazonPoke The Box by Seth Godin
"Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project." Read more
Category: Purpose
Buy on AmazonPoor Economics by Abhijit Banerjee
"Fact-based, actionable and totally unforgettable insights on the fight to help the poor help themselves." Read more
Category: Social
Buy on AmazonRadio Shangri-La by Lisa Napoli
"Lisa Napoli's heartwarming, insightful and eye-opening journey to the other end of the world. The first chapter alone is worth the price." Read more
Category: Non-Fiction
Buy on AmazonRobopocalypse by Daniel H. Wilson
"If Michael Crichton and Isaac Asimov had a pulse-racing baby book, this is what it would be.Old school, and proud of it." Read more
Category: Fiction
Buy on AmazonLife is What You Make It by Peter Buffett
"Honest insight from the son of one of the world's richest men. Peter really understands what it is to find your own way and to live a live worth living." Read more
Category: Purpose
Buy on AmazonOne for the Road by Barron H. Lerner
"You know what they invented right after they invented cars? Drunk driving. This is a surprisingly gripping book for an academic treatise. It helps you understand the machinations of politics, industry and how society just can't let go of the status quo, even when lives are at stake." Read more
Category: Social
Buy on AmazonI’m Feeling Lucky by Douglas Edwards
"I can't get this one out of my head. It's not just an inside look at Google, it's an astonishingly honest take on what it is to be a cog, a sheep, a follower in a company filled with leaders. I wanted to shake Doug and push him to go fail, to do something, loudly." Read more
Category: Non-Fiction
Buy on AmazonIn The Plex by Steven Levy
"Google is endlessly fascinating, and Steven is a brilliant narrator." Read more
Category: Non-Fiction
Buy on AmazonIncognito by David Eagleman
"At a conference I recently attended, David talked about his work.It's all anyone discussed for the next two days.This book will help you understand the meat/electricity/chemicals you're carrying around inside your head better than you ever have before." Read more
Category: Psychology
Buy on Amazon